ZAASCHILA

Packaging Redesign

Role
Lead Designer
All SalsasGreen SalsaRed SalsaYellow salsa front close up Yellow Salsa left side viewYellow salsa right view
Zaaschila is more than just a salsa company; it's a celebration of the rich cultural heritage and vibrant flavors of Oaxaca, Mexico. Inspired by the region's Zapotec culture, the name itself pays homage to the ancient land and its people.

The logo and illustrations crafted for Zaaschila are deeply rooted in the essence of the Oaxacan region, seamlessly blending elements of Zapotec artistry with modern design aesthetics. The logo, with its bold and dynamic typography, captures the spirit of the brand while incorporating subtle nods to indigenous motifs and symbols.

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